The DWC’s mission has always been to enhance the vitality of downtown Westfield and make it an even more welcoming and enjoyable destination for residents and visitors. With the new mobile directory app, they are taking a giant leap toward this goal. The app will serve as a comprehensive guide, helping visitors effortlessly explore the Special Improvement District and discover the diverse range of businesses it hosts.
How the App Works:
With a simple scan of the QR code, visitors will unlock an interactive map of downtown Westfield, which will become their personal compass. Seamlessly integrated with GPS technology, the app guides visitors from any point within the map to their desired location. Whether you’re looking for a specific store, restaurant or service, this app will lead the way with ease and precision.
But that’s not all – the app truly comes to life with a single tap. Each business within downtown Westfield will be readily accessible at your fingertips. A touch of the screen reveals a treasure trove of essential information about the business, including a street view photo, a business description, store hours, phone number, website, email address, and social media link(s). This immersive experience will enable visitors to make informed decisions about where to shop, dine, and explore.
A Glimpse of What’s to Come:
This phase is just the beginning of DWC’s innovative approach to enhancing the downtown Westfield experience. As the app’s development progresses, the DWC plans to expand its coverage to include second-floor businesses. Additionally, business owners will have the opportunity to push in-store promotions and special offers to potential customers who are utilizing the mobile directory, ensuring that downtown Westfield remains a dynamic and exciting destination for all.
To experience the app for yourself, simply scan the QR code or visit www.shopwestfieldnj.com. Black Friday and Small Business Saturday shoppers can also find window clings featuring the app’s QR code in various locations around town, making it convenient for visitors to access the app. Moreover, signs displaying the QR code can be found at parking lot pay stations, making it easy for those arriving by car to join in the exciting journey of exploring downtown Westfield.
Commenting on the app’s launch, Gregory Heintz, Economic Vitality Committee member and lead on this endeavor, expressed their enthusiasm: “We’re thrilled to introduce this innovative mobile directory app to the community and our visitors. It’s a significant step toward creating a more user-friendly, engaging and enriching experience in downtown Westfield. We look forward to continually improving and expanding this resource to better serve our town.”
With over 3,000 scans of the QR code since its soft launch about three months ago, the mobile directory app is poised to enhance the vibrancy of downtown Westfield, making it an even more inviting and exciting destination for all who visit. As the DWC continues to evolve and refine the app, it will become an indispensable tool for visitors, holiday shoppers and a valuable asset to the local business community. Download the app today and let it guide you on a journey through the heart of downtown Westfield.