News Flash

Downtown Westfield Corporation

Posted on: April 20, 2022

New Businesses and Open Quimby Plans

Open Quimby bistro lights

Downtown Westfield is the place to be this spring and summer, with the arrival of multiple new businesses and exciting plans for Open Quimby, as the next phase of the Town’s post-pandemic revitalization looks to draw more residents and visitors than ever before.

“After a challenging two years driven by the uncertainty of COVID, we have made incredible progress in Downtown Westfield,” said Downtown Westfield Corporation Executive Director Bob Zuckerman. “With the upcoming return of Open Quimby and some favorite annual events like Girls’ Night Out and the Pizza Run, as well as many new businesses opening, it’s an exciting time for residents, local businesses, and visitors. I’m grateful for the great work of the DWC Board, which has been instrumental in laying the groundwork for these positive developments.”


Zuckerman reported the following additions to the Central Business District, with a wide range of offerings – including retail, dining, and professional services.

Recently Opened

  • Viktoria Seiz  407 South Ave West – Raw vegan desserts (May 2022, formerly Westfield Shoe Repair)
  • The Life by Alli & Paige  52 Elm Street – Lifestyle products, beautiful aesthetics, fashion and design (May 2022, formerly Castle Bootery)
  • Maya Thai Eatery  235 Elmer Street – Thai cuisine (April 2022, formerly Xocolatz)
  • Evalyn Dunn Gallery Annex with Ricardo Roig Collection  331 West Broad Street – Art gallery (March 2022, formerly Kings Bowl)
  • MAG Physical Therapy, Pilates & Wellness  84 Elm Street, 2nd Floor (March 2022)
  • The Green Room  29 Elm Street  –  CBD store (February 2022, formerly Towne Barber Shoppe)
  • Westfield Pharmacy 126 Central Avenue, with entrance on Quimby Street (January 2022)
  • Zen & Go  – Acupuncture & Healing  189 Elm Street, 2nd Floor (January 2022)
  • DENTOLOGEM  210 South Avenue West  – Dental office (December 2021, formerly VP Salon)
  • Coffee Kiosk by Boxcar  South Avenue Train Station (December 2021)
  • Surreal Creamery  130 East Broad Street  – Custom-made ice cream and milkshakes, bubble teas, lattes, slushies and jasmine fruit teas (December 2021, formerly Midtown Authentic)
  • Barre3   276 North Avenue East  – Barre studio (November 2021, formerly Westfield Liquors)
  • The Gallery  21 Elm Street – Art gallery, curated gifts and accessories (November 2021, formerly First Class Nail Salon & Spa)
  • Wallitsch Art  100 Elmer Street – Art gallery (October 2021)
  • Stretch Recovery Lounge  307 South Avenue West (October 2021)
  • Victoria’s Cakes  409 Westfield Avenue – Authentic French Bakery (September 2021) 

Recent/Upcoming Expansions of Existing Businesses

  • Mimi & Hill Design Studio and Shop  152 East Broad Street – Interior design and shop featuring home goods, jewelry, artwork, furniture and more (expanding Summer 2022, formerly New Jersey Workshop for the Arts)
  • Akai Lounge  47 Elm Street (expanding with full sit-down bar summer 2022, formerly Theresa’s Restaurant)
  • Keller Williams Realty  1 Elm Street –  Real estate office (expanding May 2022, formerly Excel Physical Therapy)
  • Excel Physical Therapy  128 Elm Street (moved from Elm Street March 2022, formerly POE Yoga)
  • New Jersey Workshop for the Arts  215 Elmer Street – Music school (moved from East Broad Street, December 2021)
  • G Lab Aesthetics  116 Elm Street – Medical aesthetics  (expanded in August 2021, formerly Evergreen)

Coming Soon

  • Gong Cha  129 East Broad Street – Bubble tea, known for its signature Milk Foam (formerly Midtown Authentic)
  • Chutzpah Kitchen  138 East Broad Street – Middle Eastern cuisine (formerly Savory Spice)
  • Ward Conway Realty  33 Elm Street – Real estate office
  • Kirshenbaum Baking Co  62 Elm Street – Hand-baked cookies and treats, including gluten free and dairy free options (formerly Papyrus)
  • AHD & Co  116 Elm Street (above G Lab Aesthetics) – Architecture and interior design firm
  • Stonewater Architecture LLC  116 Elm Street (above G Lab Aesthetics) – Architecture firm
  • Artistique Hair Studio  105 Prospect Street – Hair salon (formerly Leo Charles Salon)
  • La Bendita  116 Quimby Street – Mexican cuisine (formerly LaVash)
  • Doner Kebab 125 East Broad Street   Restaurant offering rotisserie cooked seasoned meat
  • Reves Smothie Cafe  106 Quimby Street  –  Smoothie and Juice Bar (formerly Subway)
  • Francis Henri  258 East Broad Street   A modern shop for little ones, featuring the very best European, Australian, UK & International baby brands that are tricky to find stateside (formerly Westfield Creamery)
  • Mochimoly 131 East Broad Street     Mochi Donuts and More (formerly Omaha Steaks)
  • Maize Cocktails and Cocina  Westfield North Ave Train Station – 300 North Ave West – Mexican cuisine and cocktail bar

“I’m thrilled to welcome these new businesses to Westfield, for their vote of confidence in our downtown's bright future, and their commitment to being a part of it,” said Westfield Mayor Shelley Brindle. “These new businesses will join the many existing establishments that have been the backbone of our downtown, having weathered a tough two years driven by the uncertainty from COVID. I am grateful for the influx of new investment in our downtown, the work of the DWC to facilitate new tenants, and especially to our residents who have demonstrated their commitment to shopping local and supporting our downtown businesses.”


Downtown Westfield will welcome back four Westfield traditions: Spring Fling, Girls’ Night Out, Sweet Sounds Downtown Music Festival, and the Pizza Run.

Spring Fling

The Sunday, May 1, street fair, organized by the Greater Westfield Area Chamber of Commerce, is a fun-filled family day. From 10:00 - 5:00, enjoy vendors, food and entertainment on Central Avenue between East Broad and North Avenue. Enjoy the street fair and then visit the many downtown businesses throughout the day.

Girls’ Night Out 

Don’t miss Girl’ Night Out on Thursday, May 5, from 5:00-9:00, for an evening of entertainment, special offers, shopping, and refreshments from downtown businesses. Shop for Mother’s Day Gifts, enjoy special in-store events and promotions, relax with refreshments and entertainment. Free reusable bags to the first 500 registrants, courtesy of sponsor David Realty Group. Downtown Westfield will randomly give out gift cards to downtown Westfield businesses at the registration table on Quimby Street. Register at

Patricia and Paul (20 Elm Street) will have a book signing by Margaret Josephs, TV personality and author from Housewives of NJ. Tickets to receive a book as well as a meet & greet with Margaret are $35 at Pre-registration required.

Sweet Sounds Downtown Music Festival

Enjoy live music every Tuesday evening in July and August from 7:00 - 9:00 PM (Wednesday night rain dates). Musical entertainment will be at three locations: Open Quimby at Elm Street, Central Avenue in front of Turning Point Restaurant, and the Local Spotlight at Foundation Park on South Ave West.

Downtown Westfield 5K & Pizza Extravaganza

Enjoy the 20th Annual Pizza Run on Monday, July 18, at 7:00PM. Register at Tech shirts to first 500 registrants by May 23, 2022. Register early! 


The return of Open Quimby is scheduled for early May, bringing back the pedestrian plaza featuring expanded outdoor dining and retail space, entertainment, and wellness programming. Created in 2020 as the result of the restrictions placed on retail and restaurant establishments arising from the pandemic, Open Quimby returned in 2021 with additional enhancements and, due to its ongoing success, will once again transform Quimby Street this year into a one-way street over the next several months. On Tuesday nights in July and August during the Sweet Sounds Downtown Music Festival, the road will be fully closed to cars.

Zuckerman noted that, in order to better meet the needs of business owners, the short-term parking allocations in the Downtown area will change. Many of the 15-minute parking spots that were established in the response to the pandemic will revert back to standard metered parking, providing additional parking for residents and visitors spending time downtown to patronize local businesses. 15-minute spots will remain at several key locations in order to help facilitate ongoing pick-up from local eateries. These parking changes will take effect starting Monday, May 2. 

In addition, an ordinance recently passed by the Town Council allows for the consumption of alcoholic beverages outdoors in certain parts of our downtown, which stems from a recent State law adoption and was done in consultation with the Chief of Police. The designated areas in the ordinance include the sidewalks, parklets, and streets when they are closed to vehicular traffic for events on Quimby Street, East Broad from Prospect to Elm, and Elm Street from North Avenue to East Broad. Foundation Park and the area of Central Avenue near Quimby are also included when the Town or the DWC is sponsoring an event for the public in those areas, such as the annual Sweet Sounds Festival. The legislation allows residents and visitors to open and consume packaged alcoholic beverages in these areas, which have long been hubs of entertainment and activity.

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